Framework library
BCG growth-share matrix
How to use it
Map business units by market growth and relative share against the largest competitor. Use the positions to frame questions about investment and cash generation.
Worked example
Compare institutional and retail lines only after defining each market and estimating share consistently.
Common pitfall
A quadrant does not justify divestment. Check cash generation, synergies and capital intensity directly.
- Frame the questionWhich commitment consumes the scarcest resource and when does the business see the return?
- Apply the frameworkUse BCG growth-share matrix on the worked example above.
- Produce an answerCompare alternatives over the same horizon and identify the assumption that changes their order.