Framework library
GE–McKinsey nine-box
How to use it
Score industry attractiveness and business strength using explicit criteria and weights. Compare opportunities and test whether plausible weight changes alter their rank.
Worked example
Compare a resort expansion and experience packages on demand stability, competitive intensity, capabilities and cash required.
Common pitfall
Scoring creates a decision trail. It does not remove judgement or fix missing data.
- Frame the questionWhich commitment consumes the scarcest resource and when does the business see the return?
- Apply the frameworkUse GE–McKinsey nine-box on the worked example above.
- Produce an answerCompare alternatives over the same horizon and identify the assumption that changes their order.