Framework library
PESTLE analysis
How to use it
Scan political, economic, social, technological, legal and environmental change. For each relevant signal, write the mechanism, timing and decision it affects.
Worked example
A change to commuting patterns may shift peak ferry demand. Test which departure windows would lose contribution.
Common pitfall
Avoid treating all six dimensions as equally important or treating a forecast as an observed trend.
- Frame the questionWhat is the decision, who owns it and what is the strongest explanation for the current problem?
- Apply the frameworkUse PESTLE analysis on the worked example above.
- Produce an answerWrite one diagnosis, two feasible choices and a piece of evidence that would change the choice.