Interview preparation
Grow a Siliguri tea brand beyond wholesale?
Why might gift orders overstate subscription demand?
Read the case and its exhibit, then answer aloud or use the workspace.
60s
Reveal the exemplar and rubric
Separate gifts from household purchases and compare 60- or 90-day repeat behaviour within the same acquisition cohort.
- Answer the question directly and name the decision owner’s objective.
- Use one number or observation from the exhibit to support your claim.
- State what evidence could reverse your recommendation and what you would do next.
Give yourself one point for each criterion. Repeat the answer with the largest omission fixed.